Evolve 4 Life with Mindjoga
Evolve 4 Life with Mindjoga
Evolve 4 Life with Mindjoga
Evolve 4 Life with Mindjoga

Change Your Mind. Change Your Life. Change Your World.

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Hormones & The Placebo/Nocebo Effect

When Professor Iriving Kirsh invoked the Freedom of Information Act 2001 to obtain clinical trial results from the 8.2 billion anti-depressant industry it was discovered that 80% of the effect of the 6 top selling anti-depressants could be attributed to 'The Placebo Effect.'

The drugs in the tests undertaken did not outperform sugar pills showing that 'what we believe' ultimately powerful when it comes to anxiety and depression.

It is no wonder he had to invoke the Freedom of Information Act to obtain this information because, today, anti-depression drugs are a multi billion industry.

Dr Irving Kirsch

As Associate Director of the Program in Placebo Studies, lecturer in medicine at the Harvard Medical School and Beth Israel Deaconess Medical Center, Dr Kirsh is also professor emeritus of psychology at the Universities of Hull and Plymouth in the United Kingdom and the University of Connecticut in the United States. His well worth a read book 'The Emperors New Drugs' exploded the 20th century anti-depressant myth.

We know that anxiety and depression are results of chemical (hormonal) inbalance and can, therefore, be considered a physical illness. But what caused this imbalance in the first place?

What if it was possible to rebalance this chemical imbalance that is anxiety and depression in a completely organic and natural way?

Of course, it goes without saying that the drug companies would not wish for us to have the ability to do this. It's a multi-billion industry and absolutely not in their interests; however Mindjoga can teach you exactly how to do this.

So what is 'The Placebo Effect'?

Placebos are used in blind drug trials where the recipient does not know whether they are receiving 'the sugar pill' or the clinical drug being trialled.

English Oxford Dictionaries define 'Placebo' as:
'A substance that has no therapeutic effect, used as a control in testing new drugs.'

And 'The Placebo Effect' as:

'A beneficial effect produced by a placebo drug or treatment, which cannot be attributed to the properties of the placebo itself, and must therefore be due to the patient's belief in that treatment.'

The blind trial is generally used prove effectiveness, not the ineffectiveness, of the clinical drug to combat the condition concerned.

And what is the Nocebo Effect?

English Oxford Dictionaries define 'Nocebo' as:
A detrimental effect on health produced by psychological or psychosomatic factors such as negative expectations of treatment or prognosis.

It's origin from from Latin is literally 'I shall cause harm', from nocere 'to harm'

An example of a Nocebo effect would be when a doctor tells a patient he has only 6 months to live. If the patient choses to believe the doctor his body will believe his self talk; whatever his thoughts are telling his physiology. If he choses to remain neutral to the advice (it is not an exact science) and controls his self-talk to provide a constant stream of positive, hopeful words, the outcome may be quite different.


Dr Bruce Lipton, Developmental Biologist, in his book, The Biology of Belief, proves how our thoughts actually control our physiology. Another book well worth a read.

Dr Irving Kirsh explains The Placebo/Nocebo Effect well in this video:

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